Yifu Gold's Parent Company, Mengjinyuan Group, Successfully Selected as One of the Top 500 Chinese Brands in 2022

On August 8, domestic authoritative research organization Brand Alliance released the list of "2022 China Top 500 Brands" at the annual meeting of 2022 China Brand Festival. Yifu Gold's parent company, Dream Gold Garden, was once again selected as one of China's top 500 brands, ranked 377th in the total ranking, ranked 3rd in the jewelry industry, and became the only gold jewelry brand on the list in Shandong.

With the theme of "Openness and Endeavor", this conference covers 37,164 globally renowned brand enterprises, and the best-performing brands in the industry are selected once a year through the comprehensive selection of the annual brand industry status, brand purchasing power, brand activeness, brand social responsibility and other indices, which represent the high honor of brand building. It represents the high honor of brand building.

Brand is the biggest credit asset of the enterprise and the credit endorsement to conquer the market. For 28 years, Mengjinyuan has been insisting on the three carriages of "product, channel and brand". In recent years, MengJinYuan constantly improve the brand product innovation system, increase the product original design research and development investment, to create the core competitiveness of MengJinYuan in the gold jewelry brand. Dream Gold Garden will be gold and silver craftsmanship of non-heritage technology and no solder welding patented technology perfectly applied to the processing of gold jewelry production process, the new "five nine hundred million pure gold" series of products will increase the purity of gold jewelry to 999.99 ‰. Show culture with art, inherit craftsmanship with skill, Dream Gold Garden and three holes IP cooperation "Shengfu Transmission" series products have entered the research and development stage, with fashion design expression of traditional culture and non-heritage skills, to create a bearing a thousand years of cultural charm and blessing at the same time, show the beauty of the future of the fashion. Consumers will be able to feel the cultural charm and profound blessings of Confucianism under the exquisite and fashionable product experience.

Academician of International Academy of Quality, Deputy Director of China National Accreditation Committee for Conformity Assessment, Former Counselor of the State Council Mr. Lang Zhizheng Awarded Prize to Li Che, Brand Director of Mengjinyuan Gold Jewelry Group

As a typical representative of original brand manufacturer (OBM) in the domestic gold jewelry industry, Mengjinyuan seizes the development opportunity of the sinking market, steps forward in the construction of the channel end, locks the first-mover advantage, and will continue to expand the channel rapidly. At present, the number of stores nationwide has exceeded 2,700. In recent years, dream gold garden online penetration rate continues to increase, constantly expanding new platforms and new channels, with product differentiation layout to open the incremental market space, absorb the young new consumer customer base. Since China Gold Association has statistics, Mengjinyuan has been on the list of "China's top ten enterprises in gold jewelry processing volume" for nine consecutive years, and on the list of "China's top ten enterprises in gold jewelry sales revenue" for six consecutive years.

Mengjinyuan Jewelry Group continues to upgrade its brand, signing Jiang Shujing as the brand spokesman, deeply cooperating with CCTV "Great Country Brand", upgrading the brand terminal image, increasing the brand promotion efforts, while advancing the brand's marketing transformation ability, in the era of diversified jewelry styles and personalized demand is increasing day by day, with different consumer scenarios demand for jewelry and brand experience, to bring new services to consumers. Perfectly present the spirit of craftsmanship and fashion aesthetics of the big country brand, and create a model of China's fine gold jewelry. Help Mengjinyuan brand steady development, brand value further enhancement.